It's in our DNA: The Smlkh's
Commitment to Transparency and Skincare Science

At the Core of Our Philosophy

At The Ordinary, science is at the heart of everything we do. Our approach is built on a commitment to transparency, effectiveness, and high-quality formulations. We believe that effective skincare comes from understanding skin biology, embracing scientific research, and creating products that make a meaningful difference in advancing skincare, at industry-leading prices.

Our laboratories are where innovation begins. We distill complex skin science into practical products, offering effective and accessible solutions that meet your skincare needs without unnecessary additives.

We embrace the complexity of simplistic design and celebrate the elemental.

The Power of Science

We place as strong emphasis on scientific research. Each formulation is carefully studied to ensure optimal efficacy with minimal irritation. Our team of biochemists, dermatologists, and researchers focuses on what truly works - active ingredients that are researched and proven to deliver targeted benefits.

Through rigorous testing and a commitment to evidence-based results, we've created a new standard in product education. We aim to demystify skincare to help clear about what ingredients are in our products and their clinically-proven benefits they deliver.

A Thoughtful Process from Lab to Product

Our journey starts in the lab, where we explore new ideas, ingredients, and technologies that inspire our product formulations.

Each formula undergoes rigorous testing by our in-house team, with clinical testing to prove the efficacy and safety of our formulations. We rely on a combination of peer-reviewed published literature and in-house clinical studies. Our manufacturing follows strict protocols to maintain the integrity and consistency of through multiple checkpoints – including quality manufacturing and regulatory compliance at every step.

While sustainability is a key element in our development considerations, it's a journey of continuous improvement. We're committed to smarter ingredient and packaging choices to minimize our impact as part of our product lifecycle.

A Team of Experts, United by Science

Behind our formulations is a dedicated team of scientists with diverse expertise and backgrounds. from cosmetic science to formulation chemistry, microbiology and toxicology.

Together, they drive our efforts in Research & Development, Clinical Research, Scientific Communications, and Quality Assurance. This collaborative approach ensures we deliver consistent, high-quality products that every product we make is grounded in science, safety, and integrity.

We're committed to delivering products that reflect our values - thoughtful, effective, and innovative. From development to production to customer care, the future of skincare, grounded in science and driven by purpose, is found in our approach.